Maxility Touchpoints
Smart social media boards
The physical world, measured.
Maxility Touchpoints puts a smart social media board on your counter, designed in your brand. With a QR scan or NFC tap, customers follow you, review you, chat on WhatsApp or book, and every scan and tap is tracked and reported.
No more blind spots
Your online marketing is measured to the click. Now what happens at the counter, the table or the reception desk is no longer invisible.
Customers who love you rarely leave a review or follow you, and until now you couldn't see how often they engage with your brand in store, or in which location. With a smart social media board, every QR scan or NFC tap is in your data.
The boards
A smart social media board, designed for your brand.
Premium acrylic boards made in your colours, fonts and logo, built to sit on a counter, table or reception desk. Each one gives customers a single, obvious next step: a QR scan or NFC tap. Every code on it is a smart, tracked link.
All your channels in one place
Instagram, TikTok, Facebook, WhatsApp, Google reviews and your website, each with its own QR code, plus a panel for bookings, ordering or a hotline.
One action, done well
A single QR scan or NFC tap for the one thing that matters most: a Google review, a loyalty sign-up, a WhatsApp chat or a menu.
A board that is your brand
Cut to a shape that fits you, from a coffee cup to a storefront arch, with layered acrylic, mirror finishes and an optional business-card holder.
How it works
From tap to insight.
- 01
QR scan or NFC tap
Customers scan a QR code on the smart social media board or tap their phone on its built-in NFC chip, right where they already are: counters, tables, receptions.
- 02
Smart destination
Each code opens the right action: a Google review, Instagram, TikTok, WhatsApp, a menu or an offer. Change where it points anytime, with no need to remake the board.
- 03
Every event tracked
Each QR scan and NFC tap is recorded by board, location, time and device.
- 04
Insight you can act on
Your own dashboard compares branches, boards, placements and campaigns, and feeds your Local SEO and media decisions.
Your dashboard
Every QR scan and NFC tap,
in your own dashboard.
Every client gets a private Maxility Touchpoints dashboard. Sign in any time to see how your smart social media boards are performing, filter by branch, board or channel, and export the data you need.
Compare your branches
See interactions, QR scans, NFC taps and share for every branch, side by side. Click a branch to filter the whole dashboard to it.
Know when customers engage
A heatmap of hour of day and day of week, in each branch’s local time, shows when your boards are busiest.
Channel performance
How many customers opened your Google review page, Instagram, WhatsApp, menu or map, and each channel’s share.
Phones and languages
iOS or Android, the most common phone models and the language each phone is set to.
Campaigns
In-store offers and seasonal campaigns compared with your permanent boards.
Compared with last period
Every headline number shows the change against the previous period of the same length.
Logins for your team
Give each team member their own sign-in. Everyone sees your data, and only yours.
Arabic and English
Switch the whole dashboard to Arabic, right to left, and choose a light or dark theme.
Where it works
Anywhere customers meet your brand in person.
Part of the engine
More than a touchpoint.
More reviews, higher on the map
Genuine reviews are a key local ranking signal. Maxility Touchpoints makes them easy to leave.
Local SEO AnalyticsOne view of online and offline
Scan and tap data reported alongside your digital campaign results.
Analytics Performance MediaKnow what works in store
See which offers and placements get attention, and use it to shape your media plan.
Performance MediaOur standard
Policy-safe by design.
We never filter, incentivise or gate reviews. Every customer is invited the same way, in line with Google’s review policies, so the reviews you earn are genuine and protected.
Questions
What is a smart social media board?
A smart social media board is a branded acrylic display for your counter, table or reception desk. Customers use a QR scan or NFC tap to open your Instagram, TikTok, Facebook, WhatsApp, Google review page or website, and every scan and tap is tracked.
How is the dashboard data useful?
It shows how customers engage with your brand in store. You can see which branches, boards and placements get the most attention, which channels customers prefer, and the busiest hours and days, so you can move boards to better spots, plan staff and time your offers.
Can smart social media boards help increase revenue?
Yes, mostly indirectly. More genuine Google reviews help you rank higher on the map and win more visits from people searching nearby. The boards also turn your walk-in traffic into followers, growing your social presence with every customer who is already in your store. And knowing which branches, placements and offers perform best helps you spend your marketing budget where it works.
What do you track?
Every QR scan and NFC tap: which board and branch it came from, the date and time, and which link the customer opened, plus other anonymous data. Bots and link previews are filtered out, so the numbers reflect real customers.
Can I change where the codes point?
Yes. Each QR code and NFC chip uses a smart link, so you can switch the destination to a new offer, menu or profile at any time through our dashboard, with no need to remake the board.
My dashboard expired. What can I do?
Renew whenever you are ready and your dashboard opens again straight away. Your boards keep working and every QR scan and NFC tap keeps being counted while it is expired, so you never lose your previous numbers.
QR scan or NFC tap: which do customers use?
Both. Every smart social media board can carry QR codes and a built-in NFC chip. A QR scan works with any phone camera. An NFC tap works on most modern iPhones and Android phones, with no app needed.
Is the dashboard available in Arabic?
Yes. The whole dashboard switches to Arabic, right to left, with one click.
Do you collect personal data from customers?
No. Nothing identifies a person and IP addresses are never stored. We record the scan or tap, the phone type and its language setting.
Do the boards follow Google’s review policies?
Yes. We never filter, incentivise or gate reviews. Every customer is invited to leave a review the same way.
I don’t have a board. Can you track my QR codes?
Yes. We can track any QR code, wherever your customers see it: in your store, at an event, on packaging or printed materials, or online. We give you new QR codes to print and use in place of your current ones. They send customers to the same links you already use, so your pages and profiles stay exactly as they are, and every scan shows up in your dashboard.
See it in one of your locations.
Start with one smart social media board in a single branch and see the data for yourself.