Capability 02.1 · Part of SEO
GEO & AEO
Be the answer, not just a link.
More searches now end with an AI-generated answer. Generative and Answer Engine Optimisation make sure your brand is the source those answers quote, recommend and link to.
What we do
GEO & AEO, end to end.
AI visibility audit
Where your brand appears, or doesn’t, across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
Answer-ready content
Clear, well-structured answers to the questions customers ask, written so AI systems can extract and cite them.
Structured data & entity signals
Schema, consistent business facts and entity signals that help machines understand who you are.
Featured snippets & People Also Ask
Content formatted to win the answer boxes that still sit at the top of Google.
Brand mentions & citations
Presence on the trusted sources, reviews and publications that AI models draw from.
AI visibility tracking
Regular prompt testing to track how often, and how accurately, AI answers mention your brand.
Why it matters
When an AI assistant recommends three businesses, there is no page two. You are either in the answer or you are invisible.
What you get
- AI visibility audit
- Priority prompt & question map
- Answer-ready content plan
- Monthly AI share-of-voice report
How we work
Four steps. No guesswork.
- 01
Benchmark
We test the prompts your customers use and record who gets mentioned.
- 02
Close the gaps
Content, schema and technical fixes that make your site easy to understand and cite.
- 03
Build authority
Mentions and citations on the sources AI answers rely on.
- 04
Track & adapt
Your share of AI answers, reported monthly as the platforms change.
Works best with
Stronger together.
SEO
Technical foundations, content and authority that compound every month.
Learn more CapabilityContent Marketing
Pillar and cluster content that builds topical authority and turns readers into leads.
Learn more CapabilityAnalytics & Measurement
Tracking, attribution and reporting that connect marketing to revenue.
Learn moreQuestions
What is the difference between GEO and AEO?
AEO (Answer Engine Optimisation) targets direct answers such as featured snippets and voice results. GEO (Generative Engine Optimisation) targets AI assistants that write their own answers, such as ChatGPT and Google AI Overviews. We work on both together.
Why is it part of SEO?
AI answers lean heavily on content that already ranks and is well structured. Strong SEO is the foundation. GEO and AEO build on it.
Can you guarantee we appear in ChatGPT answers?
No one can. AI answers vary by prompt, user and time. We commit to measurable improvement in how often and how accurately your brand is mentioned.
How do you measure AI visibility?
We track a fixed set of priority prompts across the major AI platforms every month and report how often your brand is mentioned, cited or recommended, alongside referral traffic from AI tools.
Ready to grow with GEO & AEO?
Tell us where you want to grow. We reply within one business day.