Capability 05
Analytics & Measurement
If it matters, we measure it.
Every decision we make starts with data you can trust. We design the tracking, attribution and reporting that connect marketing activity to revenue, online and offline.
What we do
Analytics & Measurement, end to end.
Tracking architecture
GA4 and Google Tag Manager, designed around your real business goals, not defaults.
Server-side tracking & conversion APIs
Stronger, privacy-conscious data for the ad platforms, and better optimisation as a result.
Lead & WhatsApp tracking
Forms, calls and WhatsApp conversations attributed to the campaigns that drove them.
Attribution
A clear view of which channels create demand and which capture it.
Dashboards & reporting
Live dashboards that answer business questions, not just marketing ones.
Offline-to-online measurement
In-store and on-site moments tracked through Maxility Touchpoints.
Why it matters
You cannot scale what you cannot see. Measurement comes before media.
What you get
- Tracking audit
- Measurement plan
- Implementation & QA log
- Live performance dashboard
How we work
Four steps. No guesswork.
- 01
Audit
We check what is tracked today, what is missing and what is wrong.
- 02
Measurement plan
Your goals translated into events, conversions and reports.
- 03
Implement & QA
Built, tested and documented, so the data holds up.
- 04
Report & act
Insights turned into decisions across media, SEO and CRO.
Works best with
Stronger together.
Smart Social Media Boards
Customers follow, review or message you with a QR scan or NFC tap, and every interaction is tracked by location.
Learn more CapabilityPerformance Media
Paid search and social, planned and optimised against real business results.
Learn more CapabilityConversion Rate Optimisation
More results from the traffic you already have, through research and testing.
Learn moreQuestions
We already have GA4. Why would we need this?
Most GA4 setups track pageviews but miss what matters: leads, calls, WhatsApp chats and revenue. We make the data decision-ready.
Can you track WhatsApp and phone enquiries?
Yes. We track clicks and, where your setup allows, attribute conversations back to the campaign that drove them.
Can you measure offline activity?
Yes. Maxility Touchpoints turns QR scans and NFC taps in physical locations into tracked events, reported by location and placement.
Is your tracking privacy-compliant?
We implement consent and data-handling practices appropriate to each market you operate in.
Ready to grow with Analytics & Measurement?
Tell us where you want to grow. We reply within one business day.