Privacy policy

Who we are

Maxility is a performance marketing agency based in the United Arab Emirates. This policy explains what personal information we collect through this website and how we use it.

What we collect

When you send an enquiry, we collect the details you provide: your name, email address, and optionally your company, phone number, the service you are interested in, your budget range and your message. If you contact us on WhatsApp, WhatsApp’s own terms and privacy policy also apply.

Like most websites, our server may record technical information such as your IP address and browser type for security purposes. If we use analytics tools, they collect anonymised information about how the website is used.

People who scan or tap a smart board

Our smart boards carry QR codes and NFC tags. When someone scans or taps one, we record that an interaction happened so the business that owns the board can see how it performs. For each interaction we keep the date and time, which board, link and channel was used, and general device information the phone sends with every request: device type, operating system, browser, phone model (when the phone shares it) and the phone’s language setting.

Maxility Touchpoints does not store IP addresses, names, phone numbers, email addresses or precise location, and does not use cookies or follow people across websites. To avoid counting the same phone twice within a few seconds, it uses a short-lived scrambled code that cannot identify the person and is deleted within an hour. As with any website, our hosting provider’s servers may briefly keep standard technical logs for security. The person is then sent straight to the page the business chose (for example its Google reviews, WhatsApp or menu), and that website’s own privacy policy applies from there.

Clients using Maxility Touchpoints

To provide the client dashboard, we keep account details for each user: name, email address, phone number, language preference and the business they belong to, together with records of sign-ins and changes made in the account, for security. We send account emails (invitations, password reset codes, security notices and renewal reminders) and a monthly summary of the client’s own results. Every monthly summary includes a one-click link to stop receiving it.

How we use it

We use your information only to respond to your enquiry, to discuss our services with you, to provide Maxility Touchpoints to our clients, and to keep our services secure. We do not sell your personal information or share it with third parties for their own marketing.

Service providers

We use carefully selected providers to run our services: our web hosting provider (servers and databases) and Zoho ZeptoMail (sending our account and summary emails). They process data only to provide these services to us.

How long we keep it

We keep enquiry information for as long as needed to respond and to manage any resulting business relationship, and then delete it. Smart-board interaction counts are kept for as long as the client’s account exists, so historical results remain available. Client account details are kept while the account is active and deleted or anonymised after it is closed, unless the law requires us to keep them longer.

Your rights

You can ask us to access, correct or delete your personal information at any time. Just send us a message through the contact page. Maxility Touchpoints users can also update their details and language in their account and stop monthly summaries at any time.

Changes

We may update this policy from time to time. The date at the top of this page shows when it was last changed.